A back-to-school campaign is a time-limited marketing or social initiative to support students, parents, and educators as they prepare for the new academic year, often involving promotions for school supplies, educational resources, or community support programs. These campaigns leverage themes like savings, new beginnings, and student success, using digital and physical channels to reach audiences through targeted messaging, influencer partnerships, and community engagement

International Islamic Youth League IIYL organized one of the best back to school campaigns where they raise funds for school supplies to support less privileged children's education in Nigeria. Helpers Foundation launches back to school campaign in 2023 to end 20 million out-of-school children in Nigeria